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Built on Relationships with Mindy East
Built on Relationships with Mindy East is your source of strategies for growing your business through the relationships you build.
Join me every Wednesday for honest conversations about networking, visibility, and the connections that move a business forward.
I spent 30 years in HR leadership at Disney, McDonald's, Gap and Old Navy, and two global nonprofits, and I learned the same thing in every one of them. Nothing moves without relationships. Today I run a business that comes 98% from referrals. Not because I got lucky, and not because I'm the loudest person in the room. Because I stopped leaving my relationships to chance.
Here's the thing. Most of us were never taught how to do this well. We were told to show up, hand out cards, and hope something came of it. That's why networking feels like a waste of time to so many capable people.
Each week we get into what actually works. How to walk into a room and leave with more than a stack of cards. How to use LinkedIn as the tool it is instead of the billboard most people treat it as. How to follow up so people remember you. We'll also get into the relationships that keep a business running once the introduction is over. Clients who stay, partners who show up, the people you lead and the people who open doors for you.
Whether you're a business owner, an entrepreneur, or a professional building your reputation, you'll walk away from every episode with something you can use this week.
Visit www.mindyeast.com to learn more, and listen every Wednesday.
Built on Relationships with Mindy East
The Summer Networking Advantage
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Is summer slowing down your networking? It shouldn't be.
In this short solo episode, Mindy East makes the case that summer is one of the best-kept secrets in professional networking — and shares a simple, no-overwhelm plan to help you stay connected all season long.
With the end of Q2 and the start of Q3 landing right in the middle of summer, now is not the time to go quiet. Mindy breaks down why the season works in your favor and exactly what to do about it.
In this episode you will learn:
• Why summer gives you a competitive networking edge
• The one simple opener that works every time this time of year
• Creative, low-pressure ways to connect that fit into your summer schedule
• How to use travel, community events, and even parenting as natural conversation starters
• How to stay visible on LinkedIn when everyone else goes quiet
• A simple four-part action plan to keep your network warm all summer long
Your Summer Networking Action Plan:
• One to two casual meetups per month — a walk, a coffee, an outdoor lunch
• One to two LinkedIn posts per week to stay top of mind
• One reconnect message per week to someone already in your network
• One thing you are already doing that you can invite someone else to
You cannot cram relationships. You have to build them before you need them. Summer is not your pause — it is your head start.
Free Resource:
Ready to connect with the right people on LinkedIn? Download Mindy's free guide, How to Find Your Ideal Connection on LinkedIn, and start building relationships that actually move the needle.
Join Networking School & Become Known In Your Industry: https://limerockconsulting.co/networking-school
Company Website: www.limerockconsulting.co
Speaking Website: www.mindyeast.com